Date: 10th Jan 2025
Hello - My name is Prasan Shanbhag and I am currently working as a Director of Application Engineering @proteanTecs.
Recently I was asked, "What is the most difficult thing I have had to do as an AE?" I didn't have to think for long - "Hiring" was my immediate answer
I have given this question a lot of thought. Over the years, I have spoken to hundreds of candidates, most of whom even refused to give an interview as the role was that of an AE. I got several reasons why they did not even want to consider joining my team.
It stemmed from "I don't want a customer-facing role", "There is too much pressure", "I want a desk job without any need to Travel" to the most common answer - "I want to continue in a technical role"
If I try and analyze all the responses, I think I can safely come to the conclusion that the Application Engineering role is highly misunderstood and hence, I felt it was time for me to try and bring about some clarity
Now, having spent over 10 years in this role, I believe I have earned the right to share my experiences and talk about Application Engineering as a profession and try and clarify some of these misunderstood perceptions
My end goal here is not to increase the percentage of AEs in the fields - If that happens as a by-product, I would be more than happy though!
Do I want to promote my company in this process? - Yes, why not! Everyone is doing the same on this platform. if you don't believe me, check out any of the posts which came before this
Most of all, my end goal is to try and share my experiences and hope to tell you all what exactly an Application Engineer does in his or her daily schedule
So, if you are up for the ride, do keep an eye out for my next post. If for some reason you are not - Well, read on anyways
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